Social Media Specialist

Description

On behalf of our client, we are looking for a Social Media Specialist who will be responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales Job Responsibilities; • Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification • Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand • Collaborate with sales and marketing teams to develop social media campaigns • Stay up to date with the latest social media best practices and technologies • Set up and optimize company pages within each platform to increase the visibility of company’s social content • Moderate user-generated content in line with the moderation policy • Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams • Create editorial calendars and syndication schedules • Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns • Work with copywriters and designers to ensure content is informative and appealing • Bolster your network by interacting with industry professionals and influencers via social media Job requirements; • 4 years of experience as a Social Media Specialist or similar role • BSc degree in Marketing or relevant field • Social Media Strategist using social media for brand awareness and impressions • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices • Excellent multitasking skills • Critical thinker and problem-solving skills • Team player • Good time-management skills • Great interpersonal and communication skills