FMCG Sales Manager

Description

Main Duties and Responsibilities: • Achievement of the Business Plan and sales revenue targets. • Regular sales performance analysis and implement appropriate steps to maximize sales profitability through targeted and measurable action plans. • Provision of accurate budgeting and sales forecasting. • Work closely with reporting manager to explore and implement a variety of sales opportunities, potentially including customer database marketing, trade and specifier accounts and colour consultancy. • Ensure merchandising and display standards provide the optimum and good value presentation of F&B in store. Ensure that the third party network represents the F&B brand appropriately. • Lead, motivate and manage the Business Development team providing excellent communication, clear business direction, setting personal objectives with regular coaching and performance feedback through one to one and the appraisal process. • Ensure Health and Safety compliance and standards are met in line with current legislation and Head Office direction. • Build and implement a plan to ensure good geographical coverage in all channels for company products. • Monitor and feedback on market conditions, including new channel opportunities and competitor activity, ensuring the appropriate follow up. Brand Image • Ensure the company image is maintained to the highest standards. • Understand market/competitors and share this knowledge with the TZ and Kenya team. Sales Targets • To exceed base sales targets as advised each month/year. • To optimise sales opportunities, growing the stockist network and agreeing • To optimise customer account base through sales and marketing initiatives • To produce a monthly report covering objectives set, results achieved and sales forecasts ensuring appropriate follow up. Human Resources • Record all annual leave and absences of direct reports. • To manage, motivate and develop team members. • Ensure adequate cover for leavers/holidays/long-term sickness. • Responsibility for identifying Employee learning and development opportunities and ensuring delivery either personally or in conjunction with other departments. • In conjunction with Human Resources, recruit, induct and develop new recruits to the Business Development team General • Network within the local market. • Misc. administrative tasks as and when required. Min Experience: 5 Years in sales/ retailing in F& B (Food and Beverages)